UpWork (oDesk) & Elance Social Media Marketing Test Question & Answers

UpWork (oDesk) & Elance Social Media Marketing Test Question & Answers

July 01, 2015 / No Comments

UpWork (oDesk) & Elance Social Media Marketing Test Question & Answers are really very important to pass UpWork & Elance test. You will get top score at this skill test exam. If you found any problem or wrong answer please inform me via contact or comments. We will try to solve it in short. This test is extremely valuable to acquire knowledge of this skill. Lets Start test.

Ques: Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

Ans: Post links on the company blog to the YouTube videos

Ques: How does a blog directly impact sales of a company?
Ans: It is typically used as the way to disperse company coupons

Ques: What feature does LinkedIn offer for pay accounts?
Ans: Increased abilities to connect directly and send messages to people

Ques: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
Ans: Search engine rankings will include hits on the blog as part of the overall website hits

Ques: What is the general purpose of posting a video blog routinely to YouTube?
Ans: It allows the company to drive website traffic to its blog

Ques:  What is a "wiki"?
Ans: Interconnected and user generated knowledge management systems

Ques: What is the overall goal of social media marketing for companies?
Ans: Generate sales

Ques: Why is there no specific definition of what is social media marketing?
Ans: The concept is relatively new compared to traditional marketing and is still being defined

Ques: How do ebooks represent a form of marketing?
Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for further information

Ques: How can a company convert posts on Twitter to sales?
Ans:  Creating posts which drive followers to their site

Ques: Which of the following would be leveraging both social network and traditional marketing?
Ans: A print advertisement in a magazine which drives people to a website where there is a free trial offer

Ques: How does creating a social network marketing plan differ from a traditional marketing plan?
Ans: The staff requirements and skill sets for social marketing are different

Ques: What are the four P's of marketing?
Ans: Product, Price, Place, Promotion

Ques: How far into the future should a company plan its marketing activities?
Ans: Up to 1 year

Ques: What is another term for "social media"?
Ans: Consumer Generated Media

Ques: What is meant by "Marketing Creative"?
Ans: The content for marketing and its creative aspect

Ques: What does the product portion of the 4 P's of marketing focus on?
Ans: The product or service being marketed to consumers

Ques: How can a company place itself as an expert in a certain area of expertise?
Ans: Actively answer questions in the Q&A section of the site

Ques: What type of status updates would drive visitors to the company site?
Ans: A link to a new press release hosted on the company site

Ques: What is meant by A/B testing in marketing?
Ans: Testing 2 versions of an advertisement to see which elicits the best response

Ques: What is meant by "micro-blogging"?
Ans: Blogs with limited individual posts, limited by character count typically

Ques: What do Connections on LinkedIn effectively represent?
Ans: People and other companies the user is connected to directly

Ques: What is the term adopted for updates posted by Twitter users?
Ans: Tweets

Ques: Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
Ans: Creating landing pages specific for each campaign

Ques: What is meant by Brand Management?
Ans: Creating a consistent image for the company

Ques: What traditional marketing technique is YouTube closest to?
Ans:  Television advertising

Ques: What is the ultimate goal of a social network marketing plan?
Ans: Drive potential customers to the company and give them an action item to perform

Ques: What is "guerilla marketing"?
Ans: Marketing which relies on time and energy rather than a large dollar budget

Ques:  How does YouTube serve a dual purpose in social media marketing?
Ans: It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

Ques: What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
Ans: Ask the watcher to visit the company site at the end of the video

Ques: What is one measure a company can use to validate the usefulness of its video posts on YouTube
Ans: The amount of views of the video

Ques: How can a company create a forum for dialogue on LinkedIn?
Ans:  Use of Groups

Ques: How is site traffic useful in evaluating marketing?
Ans: Ads can send receivers to a specific landing page, which can be tracked

Ques: Which of the following is an important aspect of creating blogs and posting content?
Ans: Posting at least once a month to the blog

Ques: What style of videos can a company post on YouTube?
Ans: All of the above

Ques: What non financial measure of marketing is important to track?
Ans: Number of impressions

Ques: What is a "vlog"?
Ans: Video Blog

Ques: What should a company post on Twitter?
Ans:  All of the above

Ques: What would the marketing budget section of a marketing plan consist of?
Ans:  The expected costs for each ad campaign based on the delivery method

Ques: What is the method for being linked to other users on LinkedIn?
Ans: Connections

Ques: How often should a marketing plan be revisited?
Ans:  As often as needed in order to revisit the plan of action and revise any new actions

Ques: What place does Pricing have in marketing?
Ans: Different pricing levels can be tested to see what elicits the best consumer response

Ques: Why is it important to post to a blog regularly?
Ans: Keep readers engaged and also gives search engines content to index

Ques: What is meant by the concept of "viral" in social media?
Ans: Social media which is spread to viewers by the consumer, growing in popularity

Ques: How can LinkedIn serve the company aside from social network marketing?
Ans: Job openings can easily be dispersed to qualified candidates on LinkedIn

Ques: What is a "call to action"?
Ans: Giving an advertisement's receiver a specific direction such as 'visit the site'

Ques: What is the main reason traditional marketing will never completely go away?
Ans:  It's proven to work time and again

Ques: What style of blogging would be most effective for building relationships with customers?
Ans: Writing posts about the company and its ups and downs from inside, personalized approach

Ques: What can a company do to offset the cost of running a blog?
Ans: Place ads on the blog which generate pay per click income

Ques: What methods of social network marketing should a company always use?
Ans:  Depends on the company, their product, their audience

Ques: What is a contingency plan?
Ans: A set of actions to be taken if the original plan does not perform as anticipated

Ques: How can a company use the same material for both traditional and social network marketing?
Ans: Utilizing a television ad campaign online as well on their site and sites such as YouTube

Ques: What is "social media optimization"?
Ans: Creating content which easily creates publicity via social networks

Ques: What is meant by the "blogosphere"?
Ans: The interconnected community of blogs via linking to each other

Ques: What is meant by the "blogosphere"?
Ans: The interconnected community of blogs via linking to each other

Ques: What is the character limit for posts on Twitter?
Ans: 140 characters

Ques: Which type of marketing would a company blog be considered?
Ans: Social Network Marketing

Ques: What is a method of marketing on Facebook which can reach several users by spending money?
Ans: Facebook Pay Per Click placed advertisements

Ques: What can a company do on Facebook apart from their page to create a following?
Ans: Use Groups, both company originated and posting to other groups

Ques: What do updates to Facebook status resemble most closely?
Ans: Posts on Twitter

Ques: What should be the length of an effective blog post?
Ans: A few paragraphs

Ques: What is the term used for a person who is receiving updates of another Twitter user's updates?
Ans:  Follower

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UpWork (oDesk) & Elance Internet Marketing Test Question & Answers

UpWork (oDesk) & Elance Internet Marketing Test Question & Answers

June 30, 2015 / No Comments

UpWork (oDesk) & Elance Internet Marketing Test Question & Answers are really very important to pass UpWork & Elance test. You will get top score at this skill test exam. If you found any problem or wrong answer please inform me via contact or comments. We will try to solve it in short. This test is extremely valuable to acquire knowledge of this skill. Lets Start test.

Ques: Why would a firm employ guerilla web marketing?
Ans :  It gives the firm more control over its marketing budget.

Ques: Why is affiliate marketing a favorable from of marketing?
Ans : It guarantees increased sales

Ques: What is meant by “niche marketing”?
Ans : Targeting a broad based group of people

Ques: How can a podcast be used to drive customers to a website?
Ans :  By telling the listeners that they need your product.

Ques: What is “cost per customer acquisition”?
Ans : The amount a company pays a customer to try their product

Ques: How can supplemental materials be delivered to the podcast listener?
Ans :  The listener has to go to a special site only during the podcast

Ques: What is a “value proposition”?
Ans :  The pricing of the product

Ques: How important is content on a site when optimizing it?
Ans : It is the only thing which creates a higher ranking in search engines

Ques: Which of the following would not be effective in headline writing?
Ans :  Using small words which take up space and do not add value

Ques: What should a company do once it achieves its search engine ranking goals?
Ans :  Sell advertising on their site

Ques: Why would a company possibly want to spend more on PPC early on?
Ans : To drive traffic to their site and increase awareness

Ques: What is meant by “white hat”?
Ans : When markets show up for work wearing white hats

Ques: Why are purchased email lists typically ineffective?
Ans : They make up fake emails to sell

Ques: Why has web marketing become a popular form of marketing?
Ans : It has been heavily advertised

Ques: What is one unfavorable trait sometimes seen in affiliate marketing?
Ans : It brings additional traffic to a site

Ques: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Ans :  Hired expert can drive the best results of campaigns and help guide the company in its marketing

Ques: Which 3 industries are the largest users of affiliate marketing?
Ans :  Computer equipment, auto manufacturers, construction

Ques: What is A/B testing?
Ans : Using 2 versions of an ad measuring results to see which one is more effective

Ques: What are the four P’s of marketing?
Ans :  Product, promotion, procedures, procurement

Ques: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Ans : It impresses clients

Ques: What is the purpose of a traditional press release?
Ans :  It target markets to internet users

Ques: What is the purpose of sending a monthly newsletter?
Ans : It gives people a chance to opt out of ever talking to your company agin

Ques: What is meant by “guerilla marketing”?
Ans : Using resources such as time, energy and imagination rather than money to market

Ques: What is an auto-responder?
Ans : A method of direction communication with clients

Ques: Why is it important to fine tune the timing of the ad and keywords used?
Ans : To carefully target the customer base desired, not wasting impressions and clicks

Ques: What is the “active voice” style of writing ads?
Ans :  Writing in the third person

Ques: What is a double opt in process?
Ans : someone must ask to be on your email list, and then verify by clicking a link they want to be on it

Ques: How do listeners decide what is a worthwhile podcast to continually listen to?
Ans :  Having several hosts and a myriad of topics

Ques: Why is the subject line of any email campaign important?
Ans : It is all the receiver sees besides the email address until open the email

Ques: How is the “open rate” important?
Ans :  it lets the company know how many people bought a product

Ques: Why are affiliates not the same as having a sales force?
Ans :  The affiliates have limited availability

Ques: How is the pricing model of a click determined?
Ans : Google sets the price worldwide

Ques: What is the formula for calculating cost per customer acquisition?
Ans : Total marketing budget for a specific period divided by the number of new customers for that same period

Ques: How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
Ans : 10 cents

Ques: What is “cost per action”?
Ans :   Same as pay per click

Ques: What is an “impression”?
Ans : When your ad is displayed on a page online, not necessarily clicked on

Ques: Which of the following is valuable in increasing a page rank?
Ans : Quantity of links from other highly ranked pages to your site

Ques: What is meant by “web 2.0”?
Ans :  Internet companies who focus on retail sales

Ques: What is affiliate marketing?
Ans :  When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts

Ques: Which of the following are podcasts least likely to target?
Ans : Sales

Ques: Why have social networking sites become a popular method of internet marketing?
Ans : They are free and easy to use/Ease of use, large number of users, easy to target specific demographics

Ques: What is the primary goal of web marketing?
Ans :  To give the target market an ad like they would see on TV

Ques: Why would a company possibly want to spend more on PPC early on?
Ans :  To drive traffic to their site and increase awareness

Ques: Why would a firm employ guerilla web marketing?
Ans : It gives the firm more control over its marketing budget

Ques: How can chat rooms bolster site traffic?
Ans : By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method

Ques: What is an auto-responder?
Ans : An automatic email message sent to someone who takes an action such as submitting a form on a company website

Ques: Who regulates affiliate marketing?
Ans : Internet Affiliate Board

Ques: What is brand strategy?
Ans : Creating the image you want your company perceived as and marketing in a way that portrays that image to customers

Ques: How do firms typically budget once positive results are seen from their internet marketing campaign?
Ans : Increase the budget and focus on those activities which are working

Ques: How important is content on a site when optimizing it?
Ans :  It is the only thing which creates a higher ranking in search engines

Ques: How should a company allocate its marketing budget among the various methods of internet marketing?
Ans :  Depends on the company and what is most effective for its business

Ques: What is an important step early on when forming a web marketing strategy?
Ans : Allocating a large budget to the project

Ques: What is one advantage to using a purchased email list?
Ans : It is targeted at your potential customers

Ques: What is a trackback?
Ans : A method of notification that somebody links to document/html

Ques: How can a company profit from a podcast directly?
Ans : Charge for premium content

Ques: Which of the following are podcasts least likely to target?
Ans : Customer loyalty

Ques: What is the "active voice" style of writing ads?
Ans : Using "you" and not "I" or "we" – directing wording towards the customer

Ques: How can the signature block be used effectively?
Ans : Branding the firm and relaying information to the email recipient such as the company blog

Ques: How are keywords utilized by search engines?
Ans :  The keywords are a brief description of what topics your site relates to

Ques: What is one unfavorable trait sometimes seen in affiliate marketing?
Ans : Affiliates will use unethical techniques to drive customers in hopes of earning a commission

Ques: What is "bounce rate" in terms of email marketing?
Ans : The percentage of emails sent to a list which are returned as undeliverable

Ques: How is click-through rate measured in an email campaign?
Ans : The number of people who click on a link in the email bringing the potential customer to your site

Ques: What are meta tags?
Ans : Embedded information about your website such as keywords

Ques: Why are affiliates not the same as having a sales force?
Ans : The affiliate only drives traffic, they do not necessarily convert them to sales

Ques: What is the purpose of sending a monthly newsletter?
Ans :  It builds branding, creates awareness and a connection with potential clients

Ques: What is the formula for calculating cost per customer acquisition?
Ans :  Total marketing budget for a specific period divided by the number of new customers for that same period

Ques: Which 3 industries are the largest users of affiliate marketing?
Ans : Prescription drugs, electronics, child products

Ques: What is a "call to action"?
Ans : Using verbs to encourage people to take an action

Ques: Who was one of the original widely known affiliate marketers?
Ans : Amazon

Ques: What is the purpose of having a special landing page for a PPC ad?
Ans : Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker

Ques: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Ans : A well maintained blog will help increase page rank with search engines

Ques: What is "cost per action"?
Ans : A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views

Ques: Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Ans : Costs of clicked links can add up quickly if not limited

Ques: How is the "open rate" important?
Ans : It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was

Ques:  What is a "landing page"
Ans : The page a potential customer sees when they click on your paid ad

Ques: What is a site index?
Ans : A page which has a linkable outline of all of the pages on a website

Ques: What is a "value proposition"?
Ans : A statement as to how the company adds value for customers

Ques: How are Pay Per Click ad campaigns billed?
Ans : The customer pays each time their ad is clicked on, usually billed monthly

Ques: What is meant by "viral marketing"?
Ans : Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Ques: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Ans : Hired experts can drive the best results of campaigns and help guide the company in its marketing

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UpWork (oDesk) & Elance Google AdWords Test Question & Answers

UpWork (oDesk) & Elance Google AdWords Test Question & Answers

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UpWork (oDesk) & Elance Google AdWords Test Question & Answers  are really very important to pass UpWork & Elance test. You will get top score at this skill test exam. If you found any problem or wrong answer please inform me via contact or comments. We will try to solve it in short. This test is extremely valuable to acquire knowledge of this skill. Lets Start test.
 

Ques: Is it possible for you to limit the number of impressions you will allow per month for a particular campaign on Google Display Network?
Ans: No

Ques: Which of the following statements about campaign dates is correct?
Ans: By default, AdWords pre-sets the campaign start date with today's date.

Ques: Why is the Actual cost-per-click (CPC) sometimes less than the CPC you have specified for a keyword?
Ans: Because AdWords gives you the lowest possible price in order for you to maintain your ad's position

Ques: Is it possible to set a maximum CPC (cost per click) at the Ad group level?
Ans: Yes

Ques: State whether true or false.

Given that the cost of the bid is kept constant, a keyword's Quality Score for Google and the search network is directly proportional to its ad position.
Ans: True

Ques: In an Adwords ad, how many characters is the display URL limited to?
Ans: 35

Ques: Which of the following is not a part of the "Tools and Analysis" Feature of Google
Ans:  Google AdSense

Ques: Google AdWords does not accept an Ad copy that includes:
Ans: excessive capitalization

Ques:  At which of the following levels may a daily budget be set?
Ans: Campaign

Ques: State whether true or false.

If your Adwords ad attracts a higher CTR (Clickthrough rate), it will lead to an improved ad position.
Ans: True

Ques: While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?
Ans: The person's country

Ques: The Google Ad placement feature allows you to choose locations on the Google content network where your ad can appear. Which of the following can be selected as an area for the ad to appear?
Ans: An individual ad unit on a single page

Ques: Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword "online course" using Broad Match settings?
Ans: Cheap online course

Ques: What does the "Conversions (many-per-click)" value represent?
Ans: Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click.

Ques: The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:
Ans: Ad Served Percentage (%)

Ques: What is the AdWords related term for the following?

"The total number of unique users who will be served your ad over a specific period of time"
Ans: Reach

Ques: Which factors are directly impacted by increasing the Adwords ad budget?
Ans: Ad Impressions

Ques: Your maximum CPC (Cost per click) is $0.70. If your ad receives two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?
Ans: $0.35

Ques: Your maximum CPC (Cost per click) is $0.70. If your ad receives two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?
Ans: $0.35

Ques: Which of the following statements with regard to AdWords settings are correct?
Ans: Targeting smaller regions through ads results in fewer impressions.

Ques: Which of the following statements about Campaign Negative Keywords are correct?
Ans: You can prevent entire campaigns from showing on a certain query by applying negative keywords to them.

Ques: What is the correct way of calculating the CTR (Clickthrough rate):
Ans: The number of clicks your ad receives divided by its number of impressions

Ques: What is the primary reason for increasing the CPC (cost per click)?
Ans: To increase Ad position

Ques: State whether true or false.

If you run out of characters in your AdWords ad, the display URL field can be used as another line of ad text.
Ans:  False

Ques: What happens when you turn on frequency capping for a campaign?
Ans: It limits the number of times your ads appear to the same unique user on the content network.

Ques: State whether true or false.

Negative keywords cannot be applied to a whole Ad group?
Ans: False

Ques: On which page of the Google search results would an Adwords Ad triggered by a keyword with an Average Position (Avg. Pos.) of 9-16 generally appear?
Ans: The second page

Ques: Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword "Online course" using  Exact Match settings?
Ans: Online course

Ques: Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword "Online course" using  Exact Match settings?
Ans: Online course

Ques: Which of the following statements about Ad rotation in Google AdWords is correct?
Ans: Rotation may be based on the CTR (click through rate).

Ques: What is the maximum duration for which a Change history report can be generated by using the Reporting and Tools feature?
Ans:  Last 2 years

Ques: State whether true or false.

A CPM pricing model means advertisers pay for impressions received.
Ans: True

Ques: Which of the following statements about Adwords Ad Scheduling are correct?
Ans: It allows you to control the time at which ads should appear.

Ques: Which of the following statements about an Ad group is correct?
Ans: An ad group contains one or more ads

Ques: With regard to AdWords, what is a Placement?
Ans: Any website or other ad position on the Google content network where you would like to see your ads appear

Ques: Which statistic does Google report on to show you how well your campaign is performing in terms of successful conversions?
Ans:Cost/Conversion

Ques: In the above ad, how can you make visitors reach hairlosscentral.com/signup?
Ans: By changing the destination URL to hairlosscentral.com/signup

Ques: If your keyword is "reading books" and you would like to ban the ad from people looking for downloadable books, how would your keyword be submitted to AdWords?
Ans: reading books -downloadable

Ques: Which of the following statements about the Adwords Ad variations feature are correct?
Ans: Ad variations are a good way to see how different versions of an ad perform

Ques: Which of the following will NOT happen if the view-through conversion window is set to 14 days in the Google AdWords account?
Ans: The view-through conversions that occur before 14 days will be discarded.

Thanks for watching this test Question & Answers. Please don't forget to leave a comment about this post. You can also find some more effective test question & answers, information, techniques, technology news, tutorials, online earning information, recent news, results, job news, job exam results, admission details & another related services on the following sites below. Happy Working!
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UpWork (oDesk) & Elance Knowledge of Google Analytics Test Question & Answers

UpWork (oDesk) & Elance Knowledge of Google Analytics Test Question & Answers

June 28, 2015 / No Comments

UpWork (oDesk) & Elance Knowledge of Google Analytics Test Question & Answers are really very important to pass UpWork & Elance test. You will get top score at this skill test exam. If you found any problem or wrong answer please inform me via contact or comments. We will try to solve it in short. This test is extremely valuable to acquire knowledge of this skill. Lets Start test.

Ques: How can a goal in Google Analytics be made inactive?

Ans: by turning it off

Ques: The traffic sources leading to increase in traffic and revenue can be identified by:
Ans: all traffic sources report>Ecommerce tab

Ques: A visitor's interaction with your website after clicking on your Google AdWords Ad can be monitored by:
Ans: Google Analytics.

Ques: A funnel can be defined:
Ans: after setting up a goal.

Ques: To see the Google AdWords cost data within Google Analytics, you must:
Ans:  check the "Apply Cost Data Checkbox" located under the Analytics tab while in Google AdWords.

Ques: To see the Google AdWords cost data within Google Analytics, you must:
Ans: check the "Apply Cost Data Checkbox" located under the Analytics tab while in Google AdWords.

Ques: Motion charts allow you to visualize the data in a maximum of ___ dimensions.
Ans:  5

Ques: The Google Analytics tracking code snippet needs to be placed in:
Ans: all the pages that need to be tracked.

Ques: The following question is based on the graphic shown above.
Which visualization does not belong to Google Analytics?
Ans:  B

Ques: Excluding your own internal traffic in a Google Analytics report can:
Ans: be achieved by using Filters.

Ques: Choose the incorrect statement.
Ans:  Advanced fragmentation is a tool you can use to slice and dice your Analytics data with great precision.

Ques: While creating a new filter in Google Analytics, by which field can a custom filter be specified?
Ans: Filter Name

Ques: To apply filters to your data so as to keep your "raw" data intact, you can create a:
Ans: duplicate profile in your account.

Ques: Google Analytics tracks data from a variety of sources to provide:
Ans: To identify the steps of a payment processing wizard that are causing people to abandon the purchase, you should:

Ques: Once created, a custom report is available for as long as:
Ans:  you want it.

Ques: The percentage of visits in which the users left your site after visiting only the entrance page is known as:
Ans: bounce rate.

Ques: The above visualization can be obtained by:
Ans: goals>funnel visualization

Ques: While customizing a goal, the 'Required step' checkbox:
Ans: affects only the Funnel Visualization report.

Ques: Auto tagging and link tagging:
Ans: append additional query string parameters on to the end of URLs pointing to your site.

Ques: The Query String Variable utm_content is used to:
Ans: differentiate between similar ads.

Ques: Which three of the following variables are required for proper tracking by Analytics when you use campaign tracking?
Ans: utm_campaign

Ques: Navigation summary shows:
Ans: paths visitors use to get to your content.

Ques: Google analytics does not allow you to:
Ans:  submit a sitemap.

Ques: If you click Visualize on a Keyword report, each dot on the motion chart hence obtained will represent a:
Ans: date.

Ques: The Google Analytics tracking code is:
Ans:  domain-specific.

Ques: A funnel represents:
Ans: the path that you expect visitors to take on their way to converting to the goal.

Ques: Unduplicated (counted only once) visitors to your website over the course of a specified time period are counted as:
Ans: Unique Visitors.

Ques: Consider the following user navigation:

The number of unique page views for the above mentioned user navigation is:
Ans: 3

Ques:  A unique pageview:
Ans:  aggregates pageviews that are generated by the same user during the same session.

Ques: Filters can not be used to:
Ans: identify problems with site metadata.

Ques: If a visitor hits reload after reaching a page, it will be counted as:
Ans:  an additional pageview

Ques: If there is a certain subdirectory of your website that you'd like to track,
Ans:  you can create a filter to only report on traffic to that directory

Ques: State whether true or false:

It is possible to sign up for a Google Analytics Account via an existing Google AdWords account.
Ans:  True

Ques: Event Tracking Trending:
Ans: can be obtained by content>event tracking>trending

Ques: For the purpose of Google Analytics reports, a session is considered to have ended if the user has been inactive on the site for:
Ans: 30 minutes.

Ques: When the Google Analytics Tracking code is installed, tracking begins:
Ans: immediately.

Ques: Which of the following statement about Google Analytics is incorrect?
Ans: You can not modify access for existing users.

Ques: For the purpose of generating reports, a unique visitor is determined using:
Ans: cookies.

Ques: What is the maximum number of events per visit that can be tracked by Google Analytics?
Ans:  500

Ques: Google Analytics logs a page-view:
Ans:  each time the tracking code is executed.

Ques:  A pharmaceutical products website has a product description page with images, price and description of the drug X. The users can click the Order Now button on this page to reach the payment processing page. To track what fraction of the visitors visited the product description page, but not the payment processing page, you should:
Ans: create a funnel.

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