UpWork (oDesk) & Elance Twitter Bootstrap Test Question & Answers

UpWork (oDesk) & Elance Twitter Bootstrap Test Question & Answers

July 02, 2015 / No Comments

UpWork (oDesk) & Elance Twitter Bootstrap Test Question & Answers are really very important to pass UpWork & Elance test. You will get top score at this skill test exam. If you found any problem or wrong answer please inform me via contact or comments. We will try to solve it in short. This test is extremely valuable to acquire knowledge of Twitter Bootstrap. Lets Start test.

Ques : Which of the following are not Bootstrap plugins?
Ans  : tocible
Ans  :boilerplate

Ques : Which type of trigger cannot be used with the "delay" option to show and hide a popover?
Ans  : manual

Ques : Which of the following will set a modal window to not be closed on click?
Ans  : Setting the option "backdrop" to static

Ques : Which of the following LESS variables does not belong to the Navbar component?
Ans  : @navbar-default-height

Ques : Which of the following classes will make tables scroll up horizontally when width of the view is under 768px?
Ans  : .table-responsive

Ques : Which of the following will set a modal window to be closed when the escape key is pressed?
Ans  : Setting the option "keyboard" to true

Ques : Which of the following will correctly call a dialog prompt?
Ans  :  All of these

Ques : Which of the following is not a Bootstrap component?
Ans  : Pivottable

Ques : Which of the following colors is the default hover background color of the table row?
Ans  :  #f5f5f5

Ques : How many validation styles for states of on-form controls does Bootstrap have?
Ans  : 3

Ques : Which of the following are not options of the method $().tooltip(options)?
Ans  : backdrop

Ques : Which of the following are not options of the method $().tooltip(options)?
Ans  :  backdrop

Ques :  Which of the following are helper classes?
Ans  :  .close

Ques : Which of the following statements is correct about using the Collapse plugin?
A) The Transitions plugin must be included.
B) The Popover plugin must be included.
Ans  : Statement A is true while Statement B is false.

Ques : Which of the following statements are correct with regards passing options?

A) Options can be passed via data attributes or JavaScript.
B) For data attributes, the option name has to be appended to option-, as in option-animation="".
C) For data attributes, the option name has to be appended to data-, as in data-animation="".
D) Options can be passed only via JavaScript.
Ans  :  A and C

Ques :  What is the default amount of time delay between automatically cycling items in a carousel?
Ans  : 5000

Ques :  Which of the following classes are contextual classes?
Ans  : .warning

Ques : Which of the following components is used to indicate the current page's location within a navigational hierarchy?
Ans  : breadcrumbs

Ques : Which of the following are no Bootstrap plugins?
Ans  : boilerplate/ocible

Ques :  Which of the following statements are correct with regards passing potions?
Ans  :  For data attributes, the option name has to be appended to data-, as in data-animation=””./ Options can be passed via data attributes or JavaScript.


Ques : Which of the following are helper classes?
Ans  : .clearfix/.caret/.close


Ques : Which of the following will set a modal window to be closed when the escape key is presed?
Ans  : Setting the option “keyboard” to true

Ques : What is the default amount of time delay between automatically cycling items in a carousel?
Ans  : 5000

Ques :   Which of the following is the default hover background color of the table row?
Ans  : #f5f5f5

Ques : which of the following are not option of the method $().tooltip(options)?
Ans  : backdrop/show

Ques : Which of the following will set a modal window to not be closed on click?
Ans  : Setting the option “backdrop” to static

Ques : Which of the following classes are contextual classes?
Ans  : .danger/ .warning


Ques : Which of the following classes will make tables scroll up horizontally when width of the view is under 768px?
Ans  :  .table-scrollable

Ques :  Which of the following will correctly call a dialog prompt?
Ans  : All of these

Ques : Which of the following LESS variables does not belong to the Navbar component?
Ans  : @navbar-default-height

Ques : Which type of trigger cannot be used with the “delay” option to show and hide a popover?
Ans  : manual

Ques : How many validation styles for states of on-form controls does Bootstrap have?
Ans  : 3

Ques : Which of the following statements is correct about using the collapse plugin?
i) The Transitions plugin must be included.
ii) The popover plugin must be included.
Ans  :  Statement A is true while Statement B is false.

Ques :  Setting the option “backdrop” to true
Ans  : Setting the option “backdrop” to static

Ques :  Which of the following is the default hover background color of the table row?
Ans  :  #f5f5f5

Ques :  which of the following are not option of the method $().tooltip(options)?
Ans  : backdrop/show

Ques : Which of the following will set a modal window to not be closed on click?
Ans  : Setting the option “backdrop” to static

Ques :  Which of the following classes will make tables scroll up horizontally when width of the view is under 768px?
Ans  : .table-scrollable

Ques :  Which of the following will correctly call a dialog prompt?
Ans  : All of these

Ques : What does the following HTML code do?
Ans  : It highlights new or unread items.

Ques :  Which type of trigger cannot be used with the “delay” option to show and hide a popover?
Ans  : manual

Ques : How many validation styles for states of on-form controls does Bootstrap have?
Ans  : 3

Ques : Which of the following statements is correct about using the collapse plugin?
A) The Transitions plugin must be included.
B) The popover plugin must be included.
Ans  : Statement A is true while Statement B is false. t B is true while Statement A is false.

Ques :  Which of the following are no Bootstrap plugins?
Ans  : tocible/boilerplate

Ques :  Which of the following statements are correct with regards passing potions?


Ans  : Options can be passed via data attributes or JavaScript./ For data attributes, the option name has to be appended to data-, as in data-animation=””.

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UpWork (oDesk) & Elance Search Engine Optimization-SEO Test Question & Answers

UpWork (oDesk) & Elance Search Engine Optimization-SEO Test Question & Answers

July 01, 2015 / No Comments

UpWork (oDesk) & Elance Search Engine Optimization-SEO Test Question & Answers are really very important to pass UpWork & Elance test. You will get top score at this skill test exam. If you found any problem or wrong answer please inform me via contact or comments. We will try to solve it in short. This test is extremely valuable to acquire knowledge of this skill. Lets Start test.

Ques: Google can index the information inside of an iFrame
Ans: False, Google does not recognize the information inside of iFrames.

Ques: SEO skills are only used for Google.
Ans: False. SEO skills are used for all dominant search engines worldwide.

Ques: Google AdWords:
Ans: All of these

Ques: Which site should you connect your website with to improve your SEO?
Ans: All of these

Ques: What will cause a 404 page to display?
Ans: All of these

Ques: SEO is best used for?
Ans: Driving web traffic to your website

Ques: Google's Panda, Penguin and Hummingbird search algorithm updates are a move by Google to
Ans: show sites with relevant, original, high-quality content in search results.

Ques: When permanently moving content from one webpage to another, you should...
Ans: use a 301 redirect.

Ques: SERP stands for
Ans: Search Engine Results Pages

Ques: Is SEO a one-time event?
Ans: No, SEO requires a long-term commitment.

Ques: On Google, what is PageRank?
Ans: An evaluation of the importance of a page on a site based on the number of genuine links from other sites to it.

Ques: Which program lets Google know if you are using an XML Site Map?
Ans: Google Webmaster Tools

Ques: How can you communicate additional information about an image to a bot?
Ans: Use the ALT attribute in the IMG tag.

Ques: What does Google use in a listing to describe your web site?
Ans: All of these

Ques: What does EMD mean?
Ans: Exact Match Domain

Ques: What does Google use to "name" your web page in its search listing?
Ans: The information in the TITLE tag of the page.

Ques: Which activity is NOT considered to be a page optimization method?
Ans: Directory submission

Ques: Which form of redirect/meta tag will transfer the most authority to the directed page?
Ans: 301

Ques: SEO techniques offer a guaranteed method of appearing as the first listing on an unpaid search engine listing
Ans: False

Ques: What was the main difference between the Panda and Penguin Google algo changes?
Ans: Panda was aimed at poor quality content and user experience. Penguin was aimed at a range of black-hat techniques.

Ques: Google search results will display up to how many characters of a page's meta description?
Ans: 156

Ques: Which statement about 404 pages is true?
Ans: A custom 404 page that kindly gives users back to a working page on your site can greatly improve a user's experience.

Ques: What would happen if you searched Google for site:example.com “some text here”
Ans: It would list only web pages on example.com that contained the exact words "some text here"

Ques: Which of these meta-data types is the LEAST important to Google for ranking, indexing or display purposes?
Ans: meta name="keywords"

Ques: Of the following options which is the LEAST important area to include your target keywords?
Ans: Meta Keywords

Ques: What does LSI stand for?
Ans: Latent Semantic Indexing

Ques: How do you control where robots go and what they do in your web site?
Ans: Use all of these

Ques: Which of these is NOT something that you can use to improve your SEO?
Ans: None of these

Ques: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
Ans: Stop words

Ques: What do you enter in the rule portion of a robots.txt file single entry to block .gif images from indexing?
Ans: Disallow: /*.gif$

Ques: Which of these types of page content can Google NOT index?
Ans: Javascript

Ques: What do you enter in the robots.txt file to remove all images on your site from Google Images?
Ans: User-Agent: Googlebot-Image Disallow: /

Ques: Google did the "caffeine" roll-out to:
Ans: crawl websites 50% faster

Ques: What do you enter in the robots.txt file to block indexing of all PDF files on your web site?
Ans: Disallow: /*.pdf$

Ques:  Which of these meta-data types is the LEAST important to Google for ranking, indexing or display purposes?
Ans: meta name="keywords"

Ques: Which is a best practice for creating URL names?
Ans: Use real words in the URL name.

Ques:  Why are meta tags important in relation to SEO?
Ans: Because a search engine may use them as snippets for your pages.

Ques: Google's Panda, Penguin and Hummingbird search algorithm updates are a move by Google to
Ans: show sites with relevant, original, high-quality content in search results.

Ques: What type of redirect gives you the most credit in terms of SEO?
Ans:  301 ('Moved Permanently')

Ques: What does Google use in a listing to describe your web site?
Ans: All of these

Ques: Which statement about 404 pages is true?
Ans: A custom 404 page that kindly gives users back to a working page on your site can greatly improve a user's experience.

Ques: What would happen if you searched Google for site:example.com “some text here”
Ans: It would list only web pages on example.com that contained the exact words "some text here"

Ques: Paid search result of Google helps to improve overall website usability.
Ans: False: Paid search result has nothing to do with website usability

Ques: Google did the "caffeine" roll-out to:
Ans: crawl websites 50% faster

Ques: For maximum potential visitor traffic, if you could choose just ONE search engine to     optimize your Web site for, which should it be?
Ans: Google

Ques: What is the meaning of the term "H1" tag?
Ans: It stands for Heading Level 1.

Ques: Which of the following URLs would be the best choice of structure for both the search engines and humans?
Ans: http://www.company.com/seo/sitearchitecture

Ques: What is sitemap.xml?
Ans: Sitemap helps in easy crawling of all the pages of a website.

Ques: What is a 404 page?
Ans: A page that shows up when the selected page is not available.

Ques: Which of the following is a SEO best practice?
Ans: Choose a title that effectively communicates the topic of the page's content

Ques: Which of the following is beneficial to the search engine optimization of a specific web page?
Ans: placing content you want indexed in search engines within a

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UpWork (oDesk) & Elance Social Media Marketing Test Question & Answers

UpWork (oDesk) & Elance Social Media Marketing Test Question & Answers

/ No Comments

UpWork (oDesk) & Elance Social Media Marketing Test Question & Answers are really very important to pass UpWork & Elance test. You will get top score at this skill test exam. If you found any problem or wrong answer please inform me via contact or comments. We will try to solve it in short. This test is extremely valuable to acquire knowledge of this skill. Lets Start test.

Ques: Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

Ans: Post links on the company blog to the YouTube videos

Ques: How does a blog directly impact sales of a company?
Ans: It is typically used as the way to disperse company coupons

Ques: What feature does LinkedIn offer for pay accounts?
Ans: Increased abilities to connect directly and send messages to people

Ques: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
Ans: Search engine rankings will include hits on the blog as part of the overall website hits

Ques: What is the general purpose of posting a video blog routinely to YouTube?
Ans: It allows the company to drive website traffic to its blog

Ques:  What is a "wiki"?
Ans: Interconnected and user generated knowledge management systems

Ques: What is the overall goal of social media marketing for companies?
Ans: Generate sales

Ques: Why is there no specific definition of what is social media marketing?
Ans: The concept is relatively new compared to traditional marketing and is still being defined

Ques: How do ebooks represent a form of marketing?
Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for further information

Ques: How can a company convert posts on Twitter to sales?
Ans:  Creating posts which drive followers to their site

Ques: Which of the following would be leveraging both social network and traditional marketing?
Ans: A print advertisement in a magazine which drives people to a website where there is a free trial offer

Ques: How does creating a social network marketing plan differ from a traditional marketing plan?
Ans: The staff requirements and skill sets for social marketing are different

Ques: What are the four P's of marketing?
Ans: Product, Price, Place, Promotion

Ques: How far into the future should a company plan its marketing activities?
Ans: Up to 1 year

Ques: What is another term for "social media"?
Ans: Consumer Generated Media

Ques: What is meant by "Marketing Creative"?
Ans: The content for marketing and its creative aspect

Ques: What does the product portion of the 4 P's of marketing focus on?
Ans: The product or service being marketed to consumers

Ques: How can a company place itself as an expert in a certain area of expertise?
Ans: Actively answer questions in the Q&A section of the site

Ques: What type of status updates would drive visitors to the company site?
Ans: A link to a new press release hosted on the company site

Ques: What is meant by A/B testing in marketing?
Ans: Testing 2 versions of an advertisement to see which elicits the best response

Ques: What is meant by "micro-blogging"?
Ans: Blogs with limited individual posts, limited by character count typically

Ques: What do Connections on LinkedIn effectively represent?
Ans: People and other companies the user is connected to directly

Ques: What is the term adopted for updates posted by Twitter users?
Ans: Tweets

Ques: Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
Ans: Creating landing pages specific for each campaign

Ques: What is meant by Brand Management?
Ans: Creating a consistent image for the company

Ques: What traditional marketing technique is YouTube closest to?
Ans:  Television advertising

Ques: What is the ultimate goal of a social network marketing plan?
Ans: Drive potential customers to the company and give them an action item to perform

Ques: What is "guerilla marketing"?
Ans: Marketing which relies on time and energy rather than a large dollar budget

Ques:  How does YouTube serve a dual purpose in social media marketing?
Ans: It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

Ques: What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
Ans: Ask the watcher to visit the company site at the end of the video

Ques: What is one measure a company can use to validate the usefulness of its video posts on YouTube
Ans: The amount of views of the video

Ques: How can a company create a forum for dialogue on LinkedIn?
Ans:  Use of Groups

Ques: How is site traffic useful in evaluating marketing?
Ans: Ads can send receivers to a specific landing page, which can be tracked

Ques: Which of the following is an important aspect of creating blogs and posting content?
Ans: Posting at least once a month to the blog

Ques: What style of videos can a company post on YouTube?
Ans: All of the above

Ques: What non financial measure of marketing is important to track?
Ans: Number of impressions

Ques: What is a "vlog"?
Ans: Video Blog

Ques: What should a company post on Twitter?
Ans:  All of the above

Ques: What would the marketing budget section of a marketing plan consist of?
Ans:  The expected costs for each ad campaign based on the delivery method

Ques: What is the method for being linked to other users on LinkedIn?
Ans: Connections

Ques: How often should a marketing plan be revisited?
Ans:  As often as needed in order to revisit the plan of action and revise any new actions

Ques: What place does Pricing have in marketing?
Ans: Different pricing levels can be tested to see what elicits the best consumer response

Ques: Why is it important to post to a blog regularly?
Ans: Keep readers engaged and also gives search engines content to index

Ques: What is meant by the concept of "viral" in social media?
Ans: Social media which is spread to viewers by the consumer, growing in popularity

Ques: How can LinkedIn serve the company aside from social network marketing?
Ans: Job openings can easily be dispersed to qualified candidates on LinkedIn

Ques: What is a "call to action"?
Ans: Giving an advertisement's receiver a specific direction such as 'visit the site'

Ques: What is the main reason traditional marketing will never completely go away?
Ans:  It's proven to work time and again

Ques: What style of blogging would be most effective for building relationships with customers?
Ans: Writing posts about the company and its ups and downs from inside, personalized approach

Ques: What can a company do to offset the cost of running a blog?
Ans: Place ads on the blog which generate pay per click income

Ques: What methods of social network marketing should a company always use?
Ans:  Depends on the company, their product, their audience

Ques: What is a contingency plan?
Ans: A set of actions to be taken if the original plan does not perform as anticipated

Ques: How can a company use the same material for both traditional and social network marketing?
Ans: Utilizing a television ad campaign online as well on their site and sites such as YouTube

Ques: What is "social media optimization"?
Ans: Creating content which easily creates publicity via social networks

Ques: What is meant by the "blogosphere"?
Ans: The interconnected community of blogs via linking to each other

Ques: What is meant by the "blogosphere"?
Ans: The interconnected community of blogs via linking to each other

Ques: What is the character limit for posts on Twitter?
Ans: 140 characters

Ques: Which type of marketing would a company blog be considered?
Ans: Social Network Marketing

Ques: What is a method of marketing on Facebook which can reach several users by spending money?
Ans: Facebook Pay Per Click placed advertisements

Ques: What can a company do on Facebook apart from their page to create a following?
Ans: Use Groups, both company originated and posting to other groups

Ques: What do updates to Facebook status resemble most closely?
Ans: Posts on Twitter

Ques: What should be the length of an effective blog post?
Ans: A few paragraphs

Ques: What is the term used for a person who is receiving updates of another Twitter user's updates?
Ans:  Follower

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UpWork (oDesk) & Elance Internet Marketing Test Question & Answers

UpWork (oDesk) & Elance Internet Marketing Test Question & Answers

June 30, 2015 / No Comments

UpWork (oDesk) & Elance Internet Marketing Test Question & Answers are really very important to pass UpWork & Elance test. You will get top score at this skill test exam. If you found any problem or wrong answer please inform me via contact or comments. We will try to solve it in short. This test is extremely valuable to acquire knowledge of this skill. Lets Start test.

Ques: Why would a firm employ guerilla web marketing?
Ans :  It gives the firm more control over its marketing budget.

Ques: Why is affiliate marketing a favorable from of marketing?
Ans : It guarantees increased sales

Ques: What is meant by “niche marketing”?
Ans : Targeting a broad based group of people

Ques: How can a podcast be used to drive customers to a website?
Ans :  By telling the listeners that they need your product.

Ques: What is “cost per customer acquisition”?
Ans : The amount a company pays a customer to try their product

Ques: How can supplemental materials be delivered to the podcast listener?
Ans :  The listener has to go to a special site only during the podcast

Ques: What is a “value proposition”?
Ans :  The pricing of the product

Ques: How important is content on a site when optimizing it?
Ans : It is the only thing which creates a higher ranking in search engines

Ques: Which of the following would not be effective in headline writing?
Ans :  Using small words which take up space and do not add value

Ques: What should a company do once it achieves its search engine ranking goals?
Ans :  Sell advertising on their site

Ques: Why would a company possibly want to spend more on PPC early on?
Ans : To drive traffic to their site and increase awareness

Ques: What is meant by “white hat”?
Ans : When markets show up for work wearing white hats

Ques: Why are purchased email lists typically ineffective?
Ans : They make up fake emails to sell

Ques: Why has web marketing become a popular form of marketing?
Ans : It has been heavily advertised

Ques: What is one unfavorable trait sometimes seen in affiliate marketing?
Ans : It brings additional traffic to a site

Ques: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Ans :  Hired expert can drive the best results of campaigns and help guide the company in its marketing

Ques: Which 3 industries are the largest users of affiliate marketing?
Ans :  Computer equipment, auto manufacturers, construction

Ques: What is A/B testing?
Ans : Using 2 versions of an ad measuring results to see which one is more effective

Ques: What are the four P’s of marketing?
Ans :  Product, promotion, procedures, procurement

Ques: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Ans : It impresses clients

Ques: What is the purpose of a traditional press release?
Ans :  It target markets to internet users

Ques: What is the purpose of sending a monthly newsletter?
Ans : It gives people a chance to opt out of ever talking to your company agin

Ques: What is meant by “guerilla marketing”?
Ans : Using resources such as time, energy and imagination rather than money to market

Ques: What is an auto-responder?
Ans : A method of direction communication with clients

Ques: Why is it important to fine tune the timing of the ad and keywords used?
Ans : To carefully target the customer base desired, not wasting impressions and clicks

Ques: What is the “active voice” style of writing ads?
Ans :  Writing in the third person

Ques: What is a double opt in process?
Ans : someone must ask to be on your email list, and then verify by clicking a link they want to be on it

Ques: How do listeners decide what is a worthwhile podcast to continually listen to?
Ans :  Having several hosts and a myriad of topics

Ques: Why is the subject line of any email campaign important?
Ans : It is all the receiver sees besides the email address until open the email

Ques: How is the “open rate” important?
Ans :  it lets the company know how many people bought a product

Ques: Why are affiliates not the same as having a sales force?
Ans :  The affiliates have limited availability

Ques: How is the pricing model of a click determined?
Ans : Google sets the price worldwide

Ques: What is the formula for calculating cost per customer acquisition?
Ans : Total marketing budget for a specific period divided by the number of new customers for that same period

Ques: How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
Ans : 10 cents

Ques: What is “cost per action”?
Ans :   Same as pay per click

Ques: What is an “impression”?
Ans : When your ad is displayed on a page online, not necessarily clicked on

Ques: Which of the following is valuable in increasing a page rank?
Ans : Quantity of links from other highly ranked pages to your site

Ques: What is meant by “web 2.0”?
Ans :  Internet companies who focus on retail sales

Ques: What is affiliate marketing?
Ans :  When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts

Ques: Which of the following are podcasts least likely to target?
Ans : Sales

Ques: Why have social networking sites become a popular method of internet marketing?
Ans : They are free and easy to use/Ease of use, large number of users, easy to target specific demographics

Ques: What is the primary goal of web marketing?
Ans :  To give the target market an ad like they would see on TV

Ques: Why would a company possibly want to spend more on PPC early on?
Ans :  To drive traffic to their site and increase awareness

Ques: Why would a firm employ guerilla web marketing?
Ans : It gives the firm more control over its marketing budget

Ques: How can chat rooms bolster site traffic?
Ans : By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method

Ques: What is an auto-responder?
Ans : An automatic email message sent to someone who takes an action such as submitting a form on a company website

Ques: Who regulates affiliate marketing?
Ans : Internet Affiliate Board

Ques: What is brand strategy?
Ans : Creating the image you want your company perceived as and marketing in a way that portrays that image to customers

Ques: How do firms typically budget once positive results are seen from their internet marketing campaign?
Ans : Increase the budget and focus on those activities which are working

Ques: How important is content on a site when optimizing it?
Ans :  It is the only thing which creates a higher ranking in search engines

Ques: How should a company allocate its marketing budget among the various methods of internet marketing?
Ans :  Depends on the company and what is most effective for its business

Ques: What is an important step early on when forming a web marketing strategy?
Ans : Allocating a large budget to the project

Ques: What is one advantage to using a purchased email list?
Ans : It is targeted at your potential customers

Ques: What is a trackback?
Ans : A method of notification that somebody links to document/html

Ques: How can a company profit from a podcast directly?
Ans : Charge for premium content

Ques: Which of the following are podcasts least likely to target?
Ans : Customer loyalty

Ques: What is the "active voice" style of writing ads?
Ans : Using "you" and not "I" or "we" – directing wording towards the customer

Ques: How can the signature block be used effectively?
Ans : Branding the firm and relaying information to the email recipient such as the company blog

Ques: How are keywords utilized by search engines?
Ans :  The keywords are a brief description of what topics your site relates to

Ques: What is one unfavorable trait sometimes seen in affiliate marketing?
Ans : Affiliates will use unethical techniques to drive customers in hopes of earning a commission

Ques: What is "bounce rate" in terms of email marketing?
Ans : The percentage of emails sent to a list which are returned as undeliverable

Ques: How is click-through rate measured in an email campaign?
Ans : The number of people who click on a link in the email bringing the potential customer to your site

Ques: What are meta tags?
Ans : Embedded information about your website such as keywords

Ques: Why are affiliates not the same as having a sales force?
Ans : The affiliate only drives traffic, they do not necessarily convert them to sales

Ques: What is the purpose of sending a monthly newsletter?
Ans :  It builds branding, creates awareness and a connection with potential clients

Ques: What is the formula for calculating cost per customer acquisition?
Ans :  Total marketing budget for a specific period divided by the number of new customers for that same period

Ques: Which 3 industries are the largest users of affiliate marketing?
Ans : Prescription drugs, electronics, child products

Ques: What is a "call to action"?
Ans : Using verbs to encourage people to take an action

Ques: Who was one of the original widely known affiliate marketers?
Ans : Amazon

Ques: What is the purpose of having a special landing page for a PPC ad?
Ans : Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker

Ques: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Ans : A well maintained blog will help increase page rank with search engines

Ques: What is "cost per action"?
Ans : A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views

Ques: Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Ans : Costs of clicked links can add up quickly if not limited

Ques: How is the "open rate" important?
Ans : It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was

Ques:  What is a "landing page"
Ans : The page a potential customer sees when they click on your paid ad

Ques: What is a site index?
Ans : A page which has a linkable outline of all of the pages on a website

Ques: What is a "value proposition"?
Ans : A statement as to how the company adds value for customers

Ques: How are Pay Per Click ad campaigns billed?
Ans : The customer pays each time their ad is clicked on, usually billed monthly

Ques: What is meant by "viral marketing"?
Ans : Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Ques: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Ans : Hired experts can drive the best results of campaigns and help guide the company in its marketing

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