UpWork (oDesk) & Elance Internet Marketing Test Question & Answers
UpWork (oDesk) & Elance Internet Marketing Test Question & Answers are really very important to pass UpWork & Elance test. You will get top score at this skill test exam. If you found any problem or wrong answer please inform me via contact or comments. We will try to solve it in short. This test is extremely valuable to acquire knowledge of this skill. Lets Start test.
Ques: Why would a firm employ guerilla web marketing?
Ans : It gives the firm more control over its marketing budget.
Ques: Why is affiliate marketing a favorable from of marketing?
Ans : It guarantees increased sales
Ques: What is meant by “niche marketing”?
Ans : Targeting a broad based group of people
Ques: How can a podcast be used to drive customers to a website?
Ans : By telling the listeners that they need your product.
Ques: What is “cost per customer acquisition”?
Ans : The amount a company pays a customer to try their product
Ques: How can supplemental materials be delivered to the podcast listener?
Ans : The listener has to go to a special site only during the podcast
Ques: What is a “value proposition”?
Ans : The pricing of the product
Ques: How important is content on a site when optimizing it?
Ans : It is the only thing which creates a higher ranking in search engines
Ques: Which of the following would not be effective in headline writing?
Ans : Using small words which take up space and do not add value
Ques: What should a company do once it achieves its search engine ranking goals?
Ans : Sell advertising on their site
Ques: Why would a company possibly want to spend more on PPC early on?
Ans : To drive traffic to their site and increase awareness
Ques: What is meant by “white hat”?
Ans : When markets show up for work wearing white hats
Ques: Why are purchased email lists typically ineffective?
Ans : They make up fake emails to sell
Ques: Why has web marketing become a popular form of marketing?
Ans : It has been heavily advertised
Ques: What is one unfavorable trait sometimes seen in affiliate marketing?
Ans : It brings additional traffic to a site
Ques: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Ans : Hired expert can drive the best results of campaigns and help guide the company in its marketing
Ques: Which 3 industries are the largest users of affiliate marketing?
Ans : Computer equipment, auto manufacturers, construction
Ques: What is A/B testing?
Ans : Using 2 versions of an ad measuring results to see which one is more effective
Ques: What are the four P’s of marketing?
Ans : Product, promotion, procedures, procurement
Ques: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Ans : It impresses clients
Ques: What is the purpose of a traditional press release?
Ans : It target markets to internet users
Ques: What is the purpose of sending a monthly newsletter?
Ans : It gives people a chance to opt out of ever talking to your company agin
Ques: What is meant by “guerilla marketing”?
Ans : Using resources such as time, energy and imagination rather than money to market
Ques: What is an auto-responder?
Ans : A method of direction communication with clients
Ques: Why is it important to fine tune the timing of the ad and keywords used?
Ans : To carefully target the customer base desired, not wasting impressions and clicks
Ques: What is the “active voice” style of writing ads?
Ans : Writing in the third person
Ques: What is a double opt in process?
Ans : someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Ques: How do listeners decide what is a worthwhile podcast to continually listen to?
Ans : Having several hosts and a myriad of topics
Ques: Why is the subject line of any email campaign important?
Ans : It is all the receiver sees besides the email address until open the email
Ques: How is the “open rate” important?
Ans : it lets the company know how many people bought a product
Ques: Why are affiliates not the same as having a sales force?
Ans : The affiliates have limited availability
Ques: How is the pricing model of a click determined?
Ans : Google sets the price worldwide
Ques: What is the formula for calculating cost per customer acquisition?
Ans : Total marketing budget for a specific period divided by the number of new customers for that same period
Ques: How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
Ans : 10 cents
Ques: What is “cost per action”?
Ans : Same as pay per click
Ques: What is an “impression”?
Ans : When your ad is displayed on a page online, not necessarily clicked on
Ques: Which of the following is valuable in increasing a page rank?
Ans : Quantity of links from other highly ranked pages to your site
Ques: What is meant by “web 2.0”?
Ans : Internet companies who focus on retail sales
Ques: What is affiliate marketing?
Ans : When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
Ques: Which of the following are podcasts least likely to target?
Ans : Sales
Ques: Why have social networking sites become a popular method of internet marketing?
Ans : They are free and easy to use/Ease of use, large number of users, easy to target specific demographics
Ques: What is the primary goal of web marketing?
Ans : To give the target market an ad like they would see on TV
Ques: Why would a company possibly want to spend more on PPC early on?
Ans : To drive traffic to their site and increase awareness
Ques: Why would a firm employ guerilla web marketing?
Ans : It gives the firm more control over its marketing budget
Ques: How can chat rooms bolster site traffic?
Ans : By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
Ques: What is an auto-responder?
Ans : An automatic email message sent to someone who takes an action such as submitting a form on a company website
Ques: Who regulates affiliate marketing?
Ans : Internet Affiliate Board
Ques: What is brand strategy?
Ans : Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
Ques: How do firms typically budget once positive results are seen from their internet marketing campaign?
Ans : Increase the budget and focus on those activities which are working
Ques: How important is content on a site when optimizing it?
Ans : It is the only thing which creates a higher ranking in search engines
Ques: How should a company allocate its marketing budget among the various methods of internet marketing?
Ans : Depends on the company and what is most effective for its business
Ques: What is an important step early on when forming a web marketing strategy?
Ans : Allocating a large budget to the project
Ques: What is one advantage to using a purchased email list?
Ans : It is targeted at your potential customers
Ques: What is a trackback?
Ans : A method of notification that somebody links to document/html
Ques: How can a company profit from a podcast directly?
Ans : Charge for premium content
Ques: Which of the following are podcasts least likely to target?
Ans : Customer loyalty
Ques: What is the "active voice" style of writing ads?
Ans : Using "you" and not "I" or "we" – directing wording towards the customer
Ques: How can the signature block be used effectively?
Ans : Branding the firm and relaying information to the email recipient such as the company blog
Ques: How are keywords utilized by search engines?
Ans : The keywords are a brief description of what topics your site relates to
Ques: What is one unfavorable trait sometimes seen in affiliate marketing?
Ans : Affiliates will use unethical techniques to drive customers in hopes of earning a commission
Ques: What is "bounce rate" in terms of email marketing?
Ans : The percentage of emails sent to a list which are returned as undeliverable
Ques: How is click-through rate measured in an email campaign?
Ans : The number of people who click on a link in the email bringing the potential customer to your site
Ques: What are meta tags?
Ans : Embedded information about your website such as keywords
Ques: Why are affiliates not the same as having a sales force?
Ans : The affiliate only drives traffic, they do not necessarily convert them to sales
Ques: What is the purpose of sending a monthly newsletter?
Ans : It builds branding, creates awareness and a connection with potential clients
Ques: What is the formula for calculating cost per customer acquisition?
Ans : Total marketing budget for a specific period divided by the number of new customers for that same period
Ques: Which 3 industries are the largest users of affiliate marketing?
Ans : Prescription drugs, electronics, child products
Ques: What is a "call to action"?
Ans : Using verbs to encourage people to take an action
Ques: Who was one of the original widely known affiliate marketers?
Ans : Amazon
Ques: What is the purpose of having a special landing page for a PPC ad?
Ans : Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
Ques: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Ans : A well maintained blog will help increase page rank with search engines
Ques: What is "cost per action"?
Ans : A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
Ques: Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Ans : Costs of clicked links can add up quickly if not limited
Ques: How is the "open rate" important?
Ans : It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was
Ques: What is a "landing page"
Ans : The page a potential customer sees when they click on your paid ad
Ques: What is a site index?
Ans : A page which has a linkable outline of all of the pages on a website
Ques: What is a "value proposition"?
Ans : A statement as to how the company adds value for customers
Ques: How are Pay Per Click ad campaigns billed?
Ans : The customer pays each time their ad is clicked on, usually billed monthly
Ques: What is meant by "viral marketing"?
Ans : Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed
Ques: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Ans : Hired experts can drive the best results of campaigns and help guide the company in its marketing
Ans : It gives the firm more control over its marketing budget.
Ques: Why is affiliate marketing a favorable from of marketing?
Ans : It guarantees increased sales
Ques: What is meant by “niche marketing”?
Ans : Targeting a broad based group of people
Ques: How can a podcast be used to drive customers to a website?
Ans : By telling the listeners that they need your product.
Ques: What is “cost per customer acquisition”?
Ans : The amount a company pays a customer to try their product
Ques: How can supplemental materials be delivered to the podcast listener?
Ans : The listener has to go to a special site only during the podcast
Ques: What is a “value proposition”?
Ans : The pricing of the product
Ques: How important is content on a site when optimizing it?
Ans : It is the only thing which creates a higher ranking in search engines
Ques: Which of the following would not be effective in headline writing?
Ans : Using small words which take up space and do not add value
Ques: What should a company do once it achieves its search engine ranking goals?
Ans : Sell advertising on their site
Ques: Why would a company possibly want to spend more on PPC early on?
Ans : To drive traffic to their site and increase awareness
Ques: What is meant by “white hat”?
Ans : When markets show up for work wearing white hats
Ques: Why are purchased email lists typically ineffective?
Ans : They make up fake emails to sell
Ques: Why has web marketing become a popular form of marketing?
Ans : It has been heavily advertised
Ques: What is one unfavorable trait sometimes seen in affiliate marketing?
Ans : It brings additional traffic to a site
Ques: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Ans : Hired expert can drive the best results of campaigns and help guide the company in its marketing
Ques: Which 3 industries are the largest users of affiliate marketing?
Ans : Computer equipment, auto manufacturers, construction
Ques: What is A/B testing?
Ans : Using 2 versions of an ad measuring results to see which one is more effective
Ques: What are the four P’s of marketing?
Ans : Product, promotion, procedures, procurement
Ques: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Ans : It impresses clients
Ques: What is the purpose of a traditional press release?
Ans : It target markets to internet users
Ques: What is the purpose of sending a monthly newsletter?
Ans : It gives people a chance to opt out of ever talking to your company agin
Ques: What is meant by “guerilla marketing”?
Ans : Using resources such as time, energy and imagination rather than money to market
Ques: What is an auto-responder?
Ans : A method of direction communication with clients
Ques: Why is it important to fine tune the timing of the ad and keywords used?
Ans : To carefully target the customer base desired, not wasting impressions and clicks
Ques: What is the “active voice” style of writing ads?
Ans : Writing in the third person
Ques: What is a double opt in process?
Ans : someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Ques: How do listeners decide what is a worthwhile podcast to continually listen to?
Ans : Having several hosts and a myriad of topics
Ques: Why is the subject line of any email campaign important?
Ans : It is all the receiver sees besides the email address until open the email
Ques: How is the “open rate” important?
Ans : it lets the company know how many people bought a product
Ques: Why are affiliates not the same as having a sales force?
Ans : The affiliates have limited availability
Ques: How is the pricing model of a click determined?
Ans : Google sets the price worldwide
Ques: What is the formula for calculating cost per customer acquisition?
Ans : Total marketing budget for a specific period divided by the number of new customers for that same period
Ques: How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
Ans : 10 cents
Ques: What is “cost per action”?
Ans : Same as pay per click
Ques: What is an “impression”?
Ans : When your ad is displayed on a page online, not necessarily clicked on
Ques: Which of the following is valuable in increasing a page rank?
Ans : Quantity of links from other highly ranked pages to your site
Ques: What is meant by “web 2.0”?
Ans : Internet companies who focus on retail sales
Ques: What is affiliate marketing?
Ans : When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
Ques: Which of the following are podcasts least likely to target?
Ans : Sales
Ques: Why have social networking sites become a popular method of internet marketing?
Ans : They are free and easy to use/Ease of use, large number of users, easy to target specific demographics
Ques: What is the primary goal of web marketing?
Ans : To give the target market an ad like they would see on TV
Ques: Why would a company possibly want to spend more on PPC early on?
Ans : To drive traffic to their site and increase awareness
Ques: Why would a firm employ guerilla web marketing?
Ans : It gives the firm more control over its marketing budget
Ques: How can chat rooms bolster site traffic?
Ans : By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
Ques: What is an auto-responder?
Ans : An automatic email message sent to someone who takes an action such as submitting a form on a company website
Ques: Who regulates affiliate marketing?
Ans : Internet Affiliate Board
Ques: What is brand strategy?
Ans : Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
Ques: How do firms typically budget once positive results are seen from their internet marketing campaign?
Ans : Increase the budget and focus on those activities which are working
Ques: How important is content on a site when optimizing it?
Ans : It is the only thing which creates a higher ranking in search engines
Ques: How should a company allocate its marketing budget among the various methods of internet marketing?
Ans : Depends on the company and what is most effective for its business
Ques: What is an important step early on when forming a web marketing strategy?
Ans : Allocating a large budget to the project
Ques: What is one advantage to using a purchased email list?
Ans : It is targeted at your potential customers
Ques: What is a trackback?
Ans : A method of notification that somebody links to document/html
Ques: How can a company profit from a podcast directly?
Ans : Charge for premium content
Ques: Which of the following are podcasts least likely to target?
Ans : Customer loyalty
Ques: What is the "active voice" style of writing ads?
Ans : Using "you" and not "I" or "we" – directing wording towards the customer
Ques: How can the signature block be used effectively?
Ans : Branding the firm and relaying information to the email recipient such as the company blog
Ques: How are keywords utilized by search engines?
Ans : The keywords are a brief description of what topics your site relates to
Ques: What is one unfavorable trait sometimes seen in affiliate marketing?
Ans : Affiliates will use unethical techniques to drive customers in hopes of earning a commission
Ques: What is "bounce rate" in terms of email marketing?
Ans : The percentage of emails sent to a list which are returned as undeliverable
Ques: How is click-through rate measured in an email campaign?
Ans : The number of people who click on a link in the email bringing the potential customer to your site
Ques: What are meta tags?
Ans : Embedded information about your website such as keywords
Ques: Why are affiliates not the same as having a sales force?
Ans : The affiliate only drives traffic, they do not necessarily convert them to sales
Ques: What is the purpose of sending a monthly newsletter?
Ans : It builds branding, creates awareness and a connection with potential clients
Ques: What is the formula for calculating cost per customer acquisition?
Ans : Total marketing budget for a specific period divided by the number of new customers for that same period
Ques: Which 3 industries are the largest users of affiliate marketing?
Ans : Prescription drugs, electronics, child products
Ques: What is a "call to action"?
Ans : Using verbs to encourage people to take an action
Ques: Who was one of the original widely known affiliate marketers?
Ans : Amazon
Ques: What is the purpose of having a special landing page for a PPC ad?
Ans : Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
Ques: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Ans : A well maintained blog will help increase page rank with search engines
Ques: What is "cost per action"?
Ans : A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
Ques: Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Ans : Costs of clicked links can add up quickly if not limited
Ques: How is the "open rate" important?
Ans : It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was
Ques: What is a "landing page"
Ans : The page a potential customer sees when they click on your paid ad
Ques: What is a site index?
Ans : A page which has a linkable outline of all of the pages on a website
Ques: What is a "value proposition"?
Ans : A statement as to how the company adds value for customers
Ques: How are Pay Per Click ad campaigns billed?
Ans : The customer pays each time their ad is clicked on, usually billed monthly
Ques: What is meant by "viral marketing"?
Ans : Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed
Ques: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Ans : Hired experts can drive the best results of campaigns and help guide the company in its marketing
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